Newport
Mar/100
Newport
What is the best way to advertise my House painting business in newport Beach, ca ?
I have a location in Pasadena Ca already going good ( considering the economy )
But when im Home. ( Newport Beach ) ridding my bike or walking and thinking, I see allot of people painting their Homes.
I have an advertising going on Google and it works ok but not good enouph.
I just wan/
t a chance to bid these jobs.
Any help ?
Im thinking yellow book ? or penny saver ? what do you guys think ?
Smart – you drive by these potential jobs twice a day; no reason the business shouldn’t be yours.
- First thing is make sure that your Search marketing efforts are as good as they can be. Locals really do look to Google for painters – I checked the search queries (Painters in Newport Beach, Costa Mesa, CDM, etc.). Your website can be simple but should compel people to call you, and make you look credible. Then your Paid Google (and Yahoo/ MSN/ASK) efforts should be for the right keyword phrases and they should also match your site content. This sounds complicated but it’s not really. If you need help you can it on Google or I can make suggestions
- Second, you should be in every Free and cheap directory you can find. Yahoo Local, Google Local (and Google Maps), and more. Citysearch, Craigslist, Superpages, OC Register, Local.com, Balboa Beacon, etc.
- Third, make friends. Real Estate agents are always recommending painters. Stop by the local real estate offices and talk to them. Offer a 10% discount for their clients and print a coupon on the flyers. If an agency responds, make Custom flyers for them to ensure their cooperation. This also makes them look good, and they need reliable partners. You might also talk to local contractors and ask for their painting work.
- Be a guerilla marketer. Your friends are locals so put the word out. Make sure your truck(s) have your phone number and/or web address. Get a magnetic sign if you don’t have One. Your parked truck is a billboard. When you have a local job, always have one of your lawn signs out. Don’t collect them when you’re done – leave them. They cost less than $2 each.
- Do all these things. If you’re happy with what you get in return, spend more money. Use the Money Mailer; buy a few bench ads, do a direct mail effort to the neighborhoods nearby.
- Measure what you do. You need to have an understanding of how much you’d pay for a new client. Do the math (what is your average Sale? What is your average cost for labor and materials? How much gross profit do you make on an average sale? What is your Annual overhead divided by the number of jobs you do in a year?). If, only once, you take the Time to learn those answers than you know what you make, on average per job. You should then allocate a percentage of your profit to marketing. Typical is 5-10% of gross revenue. Why is this important? Because you need to know when something works and something doesn’t. If you decide that you can spend $X to get a customer, then you have a budget. Armed with that budget, you can try out all kinds of ad programs like benches, email, direct mail etc., and you will know when they work, and when it’s time to try something else.
Do it; paint locally. It’s a Great idea and the commute is much better than Pasadena.
-J
Newport Beach City attorney arrested on suspicion of domestic violence
NEWPORT BEACH — The city attorney of Newport Beach posted bail today after he was arrested Sunday on suspicion of domestic violence at his Santa Ana home, police reported.
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